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  • Hot Sale of Bra and Underwear Industry in Yiwu Market

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2021-01-07
  • The bra and underwear industry is located in District IV of the International Trade Mart, with overall 2,297 firms and 1,782 business entities available at present. The industry mainly deals with bra, underwear, thermal underwear, swimsuit and sexy underwear, etc. The bra and underwear accounts for 75% of the sales volume of the industry. 40% of the products of the industry are exported to the Middle East, Africa, South America and Europe, etc.
    The number of orders of the bra and underwear industry throughout the year shows a U-shape trend. Affected by the COVID-19 epidemic at the beginning of the year, the foreign trade volume of bra and underwear industry decreased significantly from January to June, and the numder of orders fell precipitously; since July, the market has recovered gradually, and business operators in the market have taken the initiative to going abroad through means of overseas exhibition and overseas warehouse, thus, overseas merchants can place orders in local area. Meanwhile, business operators made efforts to develop local secondary distributors, expand product sales, improve profits of products, and try to eliminate the impact of the epidemic on trade. Since November, as affected by the suspension of foreign manufacturers, the main production line has been shifted back to China, and the sales volume of knitted products has risen rapidly. Among which, the sales volume of knitted underwear sets and underwear products achieved the most impressive growth.
    The sales volume of antibacterial products increased steadily. In the post-epidemic era, with the people’s awareness of health protection, the application of antibacterial textiles has also shifted from special medical protective articles to daily clothing, household textiles and other fields. Thermal underwear and underpants, with antibacterial and health care function, have become the new selling points of the industry this year. Through the application of innovative technology-based fabrics and technologies, the manufacturers have produced a new type of thermal underwear represented by antibacterial thermal underwear, boasting functions of antibacterial, thermal, body shaping and anti-pilling, thus favored by the market.