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  • Recovery Sales of Writing Instruments Industry in Yiwu Market

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2020-10-29
  •     The writing instruments industry is one of the most competitive and advantageous industries in Yiwu market, which is mainly located on the 1F, 2F of District III of International Trade Mart with a total of over 1,500 business entities. There are a variety of products in the market, including official pens, art designing pens and other writing instruments, and many well-known brands such as Hero, WingSung, Chunghua, Parker, Snowhite and Deli. After years of development, the proportion of foreign trade in the industry has continued to increase, about 70% products of the industry are sold abroad.
        Since September, with the continuous influx of new products into the market, the overseas economy has gradually recovered. Meanwhile, the foreign trade of the writing instrument industry has rebounded significantly, and its prosperity index is rising.
        Products with interesting patterns and rich colors have always been favored by domestic and foreign merchants. In order to avoid serious homogenization competition and better attract customers, some of the business entities in the market have been continuously introducing new products to increase the added value of products under the guidance of R&D and innovation. Recently, all kinds of new cartoon plush plastic ballpoint pens, cartoon pendant ballpoint pens, ballpoint pen sets with matching patterns, and wooden pencils with cartoon-like decorative pen tails have been favored by the merchants with flourishing sales.
        Brand products are becoming more and more varied, competition in the market is intensifying, thus the sales methods of business entities are diversified. In recent years, the number of on-site agents, agency sales and factory direct sellers have gradually increased, and more and more brands have been poured into the market, enriching the products styles and increasing market reputation, while also increasing the competitive pressure of various business entities, who are also enriching their sales models and broadening sales channels while developing new products and optimizing product performance. In terms of sales, the business entities continue to promote various products and preferential prices in different ways; explore new and reliable customers on the premise of maintaining original ones, and attract customers in the form of goods first and payment later. In addition, the business entities are increasingly relying on the Internet to build stores on various e-commerce platforms to seek more new business opportunities.