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  • Sales Recovery of Educational Toys Industry in Yiwu Market

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2020-08-27
  •     As one of the dominant industries in Yiwu toys market, the educational toys industry is mainly located in Area D and E on 1F in District I of the International Trade Mart. It mainly deals with products such as puzzles, blocks, Rubik's cubes, unlock toys, etc. 60% of the products in the industry are exported to the Middle East, South America, Africa, Russia and other countries and regions.
        Due to the peak tourist season in July, the number of customers in the market increased significantly, enabling the educational toys industry to realize good sales in both wholesale and retail.
        The export of the industry has achieved recovery. Since July, increasing orders have been placed by regular customers due to the relieve of COVID-19 epidemic. However, the customers mainly placed small orders due to their cautious attitude. Educational magnetic blocks, Halloween crack-style dinosaur eggs and baby walkers were mainly exported to Europe and the Middle East. Traditional educational toys such as transform engineering vehicles, building blocks and three-dimensional jigsaw also realized good sales, and were mainly sold to the Middle East, South America, Russia, etc.
        Operators began to pay attention to the concept of environmental protection. With the improvement of living standards, people attaches more importance to the consumption concept of nature, green and environmental friendly. In addition, China has put forward more and more stringent requirements for environmental protection. As a result, the operators constantly strengthened their awareness of safety and environmental protection, and continued to improve product quality. Educational toys that featuring environmental-friendly were more popular with consumers in the market. Three-dimensional puzzles and building blocks, with their material, painting and packaging far exceed the domestic safety and environmental standards, were sold well in recent.