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  • Steady Operation of Bra and Underwear Industry in Yiwu Market

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2020-08-27
  •     The bra and underwear industry is mainly located in the east of 4F and 5F in District IV of the International Trade Mart. There are 2784 operators dealing with products in six main categories, namely bra, underwear, thermal underwear, pajamas, swimsuits and sexy underwear.
        The bra and underwear industry has maintained a smooth operation status throughout the year. Recently, due to the outstanding sales performance of summer products, the foreign trade of the industry recovered slightly.
    Fashion, simplicity and comfort have become the main development trend of bra and underwear industry in the market. In recent years, with the awakening of modern women's consciousness of personality and the continuous improvement of their individual demands, the changes of women's aesthetic and individual needs have lead to the birth of subdivided categories, so as to meet personalized consumption demands. With comfortable wearing and gathering effect, the rimless underwear was still a popular product in the summer of 2020, and was favored by post-90s consumers. In addition, the operators also made corresponding adjustment in time according to the subdivision demands and category, ensured the product quality, matched with the online and offline marketing strategy, thus explore greater space for development in the future.
        Concerning the foreign trade, operators tried the spot sales mode and launched new products frequently. Affected by COVID-19 epidemic, the domestic and foreign trade of the market has not yet fully returned to normal at present, and foreign trade operators have been looking for effective measures continuously. Some operators actively tried new sales mode, speeded up R&D of new products, and launched new products frequently to attract regular customers. The sales of blended lace bra, large-size thin-style cool and breathable underwear, sexy gathered bra of medium and large size, seamless lace underwear and other products achieved good sales performance, and were mainly exported to South America. Among which, regular customers tended to place small orders for spot products.