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  • Growing Sales of Rain Gear Industry in Yiwu Market

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2020-07-17
  •     The rain gear industry of Yiwu Market is mainly located on 1F in District II of the International Trade Mart. Totally 607 firms with over 788 business entities are available at present. The industry mainly deals raincoats and umbrella products. To be specific, the raincoat products mainly include ponchos, raincoats, waterproof clothing and etc., while the umbrella products mainly include straight umbrellas, beach umbrellas, sun umbrellas, multifunctional umbrellas, advertising umbrellas, craft umbrellas and etc. Products are mainly exported to Southeast Asia, the Middle East, Africa and other countries and regions.
        The coming summer contributes to the increasing orders for rain gear products recently, and the sales tend to be rising.
        The overall sales of rain gear industry increase smoothly. With the coming of rainy season and high temperature weather, the orders for portable umbrellas, multifunctional summer umbrellas and sunshade umbrellas continue to grow, and the umbrellas with anti-ultraviolet and sunscreen functions have become hot sellers recently. Large-size outdoor sun umbrellas, advertising umbrellas, beach umbrellas and other products, as mainly exported to Portugal, France, South Korea, Singapore and other countries, have witnessed an increasing foreign trade volume as well. In terms of raincoat products, new fashion raincoats with sunscreen and rainproof functions are favored by young consumers, and have achieved good sales performance. Sales of traditional split raincoats, disposable raincoats, children's raincoats and electric motorcycle raincoats are also increasing.
        The functions of products are becoming more and more diversified. With the development of people's aesthetic standards, umbrellas have been developed from rain shelter appliances with single function in the past to necessities and fast-moving consumer goods with various patterns, functions, practicability and decorative functions. In order to improve the competitiveness of products, operators spend their efforts on patterns and functions of products, and develop new products constantly. Automatic umbrellas, anti-ultraviolet umbrellas, gift umbrellas, golf umbrellas, advertising umbrellas, beach umbrellas, garden umbrellas and other products with new functions and applications have been developed one after another.