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  • Sales Recovery of Leisure and Entertainment Products Industry in Yiwu Market

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2020-07-17
  •     The leisure and entertainment products industry is mainly located on 2F and 4F in District III of the International Trade Mart. It mainly deals with three main categories of products, the chess and card products, fishing gears and leisure & entertainment products. Products are mainly exported to Europe, the United States, South Korea and other countries and regions.
        Since June, the leisure and entertainment products industry has witnessed a sales recovery, with the prosperity index rising steadily.
        The sales of chess and card products perform well. With the coming of summer vacation, all kinds of interest classes have been opened one after another. The sales of Go, Chinese chess and international chess have recovered steadily, stepped into sales peak. Leisure and entertainment products such as board role-playing games and card games are deeply favored by young consumers and students, with the wholesale and retail orders increasing continuously. However, the popularity of network card games leads to the low turnover of poker, cards, mahjong and other products.
         Fishing gear products are favored by purchasers as well. With the increasing number of fishing enthusiasts, merchants in the market have enriched the types of fishing gear products. At present, the fishing gear products sold in the market mainly include fishing rod, wire wheel, fishing hook, fishing net, fishing bench and etc. Through the continuous upgrading and improvement by operators, the fishing gear products in the market boast strong competitiveness in both domestic and foreign trade. Among which, fishing gear products of middle-grade are much more favored by purchasers, with increasing sales.
        Outdoor leisure and entertainment products also realize good sales in foreign trade. Affected by the outbreak of COVID-19 overseas, the frequency of outdoor activities has been greatly reduced in the first half of this year, which has led to a downturn in the export of outdoor entertainment products. With the gradual rise of temperature, the outdoor leisure and entertainment products have realized sales recovery recently. The new tent combination suit containing tent, sleeping bag and damp proof pad, is favored by European, American and South Korean merchants for its affordable price and convenient use. Orders for leisure chairs have been placed continuously as well, and an optimistic trend can be predicted.